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Bucharest: This billboard reduces the price of Renault’s electric cars when pollution levels go up

renault bucharest ad

Renault has been encouraging Romanians to think about buying one of its electric Renault Zoe models with a responsive billboard that reduces the price in line with rising pollution levels. 

The digital “DisCO2unt Billboard,” created by Publicis Romania, was erected in Bucharest, which, according to the TomTom Traffic Index, is one of the most polluted capitals in Europe and the most congested city on the European continent. According to the agency, the campaign, which ran in April, targeted the many Romanians who are put off buying an electric car by the prices. 

Source: adage.com

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